In recent years, InDesign's new features lists could barely fill a tweet (sorry, a ‘post on X‘!) – especially in the area of accessibility, where I had become ...
It is a truth universally acknowledged that commissioning editors receive submissions and work with authors and agents to finesse an existing manuscript. But there’s another way. Independent publisher ...
Often subconscious and seemingly intangible, good design means the difference between connecting and converting your target audience, or losing them to a competitor. If content is king, then branding ...
BookMachine Creative Agency worked with Mirror Books to promote a variety of titles in their front list, including I’m the Yorkshire Ripper and Everyday Ways to Save our Planet. From managing Amazon ...
Paid advertising is one of the fastest and most cost-effective digital marketing strategies, allowing you to position your brand and product(s) in front of the right people, at the right time. Digital ...
Whether you love it or hate it, social media has transformed marketing. But too often we see brands and businesses invest a lot of time and money (and sweat and tears) into social media marketing, ...
In April 2022, Bookmachine Creative Agency worked with Thames & Hudson to promote the paperback release of Spring Cannot Be Cancelled by David Hockney and Martin Gayford. The Sunday Times bestselling ...
The BookMachine community is an open and accessible online space for those in the publishing industry to share, collaborate and discuss whilst developing their careers, growing their networks and ...
Meet the BookMachine Editorial Board: the next step in our mission to make BookMachine a one-stop-shop for you to visit throughout your publishing career. We want BookMachine to challenge some of your ...
With well over 1 billion active monthly users, and engagement rates that the other social media channels can only dream of, TikTok exploded onto the social landscape in 2020 and has been rapidly ...