It's true that if you're shopping straight from the Apple Store, you won't see any special deals ahead of Nov. 29. On Black Friday proper, Apple is giving out gift cards up to $200 on eligible purchases of iPhones, MacBooks, AirPods, and more.

Every year Apple holds a shopping event from Black Friday (November 29 in 2024) to Cyber Monday (December 2). However, since Apple rarely discounts its products, the event consists of gift card offers rather than actual savings. The newest products are excluded, so don’t expect any offers on the iPhone 16 or new MacBooks.

Are Apple's gadgets on your holiday gift lists this year? You're in luck. Our favorite MacBooks, Apple Watches, iPads, and AirPods are all on sale.